6 Sustainable Fashion YouTubers You Need to Start Watching
If you're reading this, congrats!!! You clearly are an a-d-u-l-t who has their sh*t figured out and hopped on the sustainability train. While woke documentaries and podcasts are great, sometimes you just want to lay in bed and veg out to a few (read: a few hours) of Youtube videos to learn about something new.
The good news is, there's a growing number of Youtube videos about sustainable fashion. Regardless of whether you're an ethical fashion expert or brand new to slow fashion, these six sustainable fashion YouTubers will teach you something new.
Next time you're three hours into a YouTube video binge, don't feel bad... you're doing ~research~ on how to dress more sustainably.
These 6 sustainable fashion YouTubers have the best advice on ethical fashion, zero-waste living, and eco-friendly products.
Sarah Hawkinson
Watch for: Honest reviews of fast fashion brands
California-based content creator Sarah Hawkinson has been a staple on YouTube for nearly a decade. While the red-headed style blogger didn't start as a sustainable fashion YouTuber, she's recently begun using her platform to share eco-friendly tips with her followers.
We highly recommend starting with her scathing reviews of fast fashion brands like Urban Outfitters, Brandy Melville, and Dolls Kill.
Sustainable fashion is only one of the many topics covered on Sarah Hawkinson's popular YouTube channel. She is passionate about psychology and is open about her struggles with mental health in videos like Does Social Media Cause Mental Illness and Stop Romanticizing Depression. The 30-year-old fashion, beauty, and lifestyle vlogger is also an avid horror fan— so much so that she has a side channel called PossessedbyHorror.
inspiroue
Watch For: Ethical fashion tips and an enviably cute aesthetic
Cynthia Dam— better known on social media as inspiroue— is a sustainable fashion YouTuber based in Canada. The 25-year-old content creator's aesthetic videos show viewers that conscious style can be cute AF.
Her Youtube videos— which focus on ethical fashion, thrift and vintage shopping, and conscious consumption— are informative and easy-to-watch. Dam hopes her sustainable fashion tips make it "less overwhelming to learn how we can all make an impact together as consumers."
When it comes to style, inspiroue is ideal for trend-loving minimalists. Her channel is filled with brand reviews and try-on hauls of popular sustainable clothing brands like Pangaia, Everlane, and TALA. You'll never want to wear fast fashion again!
Jhánneu
Watch for: Inspiration for your new low-impact lifestyle
Jhánneu is a sustainable fashion and zero-waste YouTuber who is focused on making low-waste living accessible to everyone. On her YouTube channel, she shares sustainable fashion tips, eco-friendly product swaps, and reviews of popular zero-waste products.
The Los-Angeles based content creator focuses on inclusivity within zero-waste living and sustainable fashion. On her channel, you'll find roundups of sustainable black-owned brands, product reviews focused on curly hair, and personal stories of her experiences as a Black influencer.
Kristen Leo
Watch for: Ethical fashion with a sense of humor
Kristen Leo is a sustainable fashion YouTuber based in Athens, Greece. Leo's stylish thrift hauls and try-on challenges prove you can be fashionable and ethical at the same time. She's a big advocate for wearing vintage clothing and sustainable fashion brands instead of fast fashion.
In her guide to ethical fashion, Leo posts videos like What is the Most Unsustainable Fabric? that answer common questions about how to be sustainable in fashion. In addition to sustainability-focused videos, Kristen Leo also posts about feminism and veganism.
Aime Maggie
Watch for: Woke intersectional sustainability
Aime Maggie is a young YouTuber who we're convinced is about to get big! Her channel is filled with tips on living more sustainably through simple habits. As a recent college grad herself, Maggie's videos are tailored towards young eco-conscious shoppers on a tight budget.
In a recent video, she announced she'll be moving to Paris, so you know her content is about to get aesthetic AF.
Maggie's videos like Let's Talk About Environmental Racism couldn't feel more timely. Her focus on intersectional sustainability reminds viewers that you can support the Black Lives Matter movement while still caring about the planet (and looking cute).
Sedona Christina
Watch for: Thrifting tips and help with zero-waste living
Sedona Christina is a popular YouTube channel that focuses on vegan wellness, slow fashion, and intentional living. Christie, the Seattle-based blogger behind the channel also co-hosts a video podcast, Intentional with Sedona Christina and Tay.
Unlike many sustainable YouTubers, Christina is honest about being imperfect with her zero-waste lifestyle. Videos like Zero Waste Swaps That Need to Stop and Wasteful Things I Still Buy def make us feel better about occasionally sipping out of single-use plastics.
